BRIEF Launch a start up company set up by a Tyrone based mumpreneur producing organic baby food.

RESPONSE This campaign required an approach that was strategic, creative and involved a clever use of a limited budget.

We used our extensive experience of marketing in the food and drink sector to arrange a series of indepth interviews with the founder of the business to create awareness of the Heavenly Tasty Organics’ brand in advance of the new product launch. Within the first few weeks of engagement we had secured interviews in each of the province’s daily newspapers supported with images of the new product.

These features acted as the perfect lead in to the product launch. In the weeks running up to the launch we worked with a major retailer to deliver a series of high profile launch stories centred on a new supply deal.

RESULTS For a fledgling business with a limited marketing budget we delivered a profile of which a market-leading company would be proud. Initial sales of the innovative product were very encouraging.