BRIEF We were engaged to help co-ordinate and publicise a re-brand of Key Consulting. Senior management in this top executive recruitment firm wanted top mark their tenth anniversary by generating fresh interest in their brand.
RESPONSE We agreed we should play up the brand equity that lay in the family name of those who ran the business, both of whom had strong reputations in the marketplace. Principal, Gerry Gilpin is an ex-Irish rugby international.
We worked as part of a professional team to help create the brand personality (including a strap line of Better People Better Business) and then set to work publicising the good news using a range of communication channels including a re-vamped website, direct mail, e-marketing and publicity in local business supplements and journals.
RESULTS Our marketing activity generated considerable ‘noise’ in the marketplace, with strong coverage in daily newspapers and business journals. The new website, developed by SERIOUS, also had strong levels of visitors in the months following.