BRIEF Promote a residential housing development at Aylesbury Place, Newtownabbey built by Fraser Houses. The homes are turnkey and have a design edge rarely seen in this sector of the market.

RESPONSE You might have seen the latest ‘Bright Side’ ad campaign informing potential buyers the prices on these beautiful homes will not drop beneath the asking price of £149,950. That was a commitment made by the developer.

Our approach centred on communicating the desirability and value for money of the homes. We recruited a number of endorsees (people who had bought homes at Aylesbury) and utilised them in press and media interviews.

We also produced a short film, fronted by leading interior designer, which was uploaded to a number of social media channels.

RESULTS We secured a number of indepth interviews in daily, Sunday, weekly papers and local radio over a three month period, creating strong levels of enquiries.