RESPONSE You might have seen the latest ‘Bright Side’ ad campaign informing potential buyers the prices on these beautiful homes will not drop beneath the asking price of £149,950. That was a commitment made by the developer.
Our approach centred on communicating the desirability and value for money of the homes. We recruited a number of endorsees (people who had bought homes at Aylesbury) and utilised them in press and media interviews.
We also produced a short film, fronted by leading interior designer, which was uploaded to a number of social media channels.
RESULTS We secured a number of indepth interviews in daily, Sunday, weekly papers and local radio over a three month period, creating strong levels of enquiries.