BRIEF Maximise footfall to the Evron stand at the International Food & Drink Event in London, and also promote their innovative new product, “Wrap & Roll”.

RESPONSE Use of ‘Serious-E’ mailing software to send out juicy graphic, promoting both the stand location and the new “Wrap & Roll” product, including free samples available on visiting the stand

RESULTS Very high opening rates of the mailer resulted in a steady flow of interested visitors to the stand at IFE, and the tasty samples went down a treat!