BRIEF Reposition the Acheson & Glover brand and deliver a profile befitting the Group’s strong standing in the marketplace.
RESPONSE Root and branch analysis of all marketing activities and collateral. Development of comprehensive programme involving a range of marketing techniques and disciplines throughout Ireland the UK including the new ‘Outside-Room’ new website. We also supported the company with strategic business development opportunities and with a political relations campaign.
RESULTS Consumer sales in NI rose year on year (in the midst of a recession) and – in the first phase of the campaign – the company grew its reputation as a thought-leader by a range of advisory columns published in the NI regional papers. Our work extended throughout the Group and involved assisting with business development opportunities. We also played a key role as part of a professional team which created a new brand identity for the local company.