BubbleBum

BRIEF

Launch a novel new portable inflatable seat booster which was developed by a mother from Northern Ireland who was concerned at the number of children travelling in cars without proper restraint – especially on impromptu journeys and while on holidays.

RESPONSE

Our campaign commenced with a market research study into the numbers of school children travelling to and from school without proper car seats.  The survey, which was conducted thoughout Northern Ireland with the support of local Primary Schools,  gave us the springboard to generate a strong news article and position the fledgling company as a thought-leader in road safety.

From there we developed an indepth communications’ plan, comprising high impact publicity, personal profiling and awards’ submissions to help create awareness and build credibility for the brand.

We also assisted the young company in making political representations to lobby for a change in legislation.

RESULTS

Within one year this young business was a market leading, multi-award winning brand and its creator had been established as a regular commentator on entrepreneurship and road safety across a range of media platforms including TV, Radio, Newspapers and Specialist Journals.  Grainne Kelly, BubbleBum’s founder was even featured  on National ITV and BBC Radio Two.  In her testimonial for SERIOUS Grainne remarks how her start up business was able to enjoy real benefit by allocating its limited budget  to PR rather than advertising.  Now, in their second year the business is selling literally world-wide.  This is a true success story.