Belmore Court & Motel

Brief

Launch an extensive executive wing at the Belmore Court & Motel, and promote Belmore being the only motel in Ireland

Response

Contacted local, regional and national press outlets ensuring pre-event interest and maximum post-event coverage, liaising with key stakeholders consolidating Belmore’s position as a quality accommodation provider and important local employer

Outcomes

Interview on Good Morning Ulster (estimated listenership of 88,000), direct coverage of the launch event was secured in local and national newspapers, including The Irish News and a number of follow up initiatives, including features and competitions