Acheson & Glover

BRIEF

Reposition the Acheson & Glover brand and deliver a profile befitting the Group’s strong standing in the marketplace

RESPONSE

Root and branch analysis of all marketing activities and collateral. Development of comprehensive programme involving a range of marketing techniques and disciplines throughout Ireland the UK including the new ‘Outside-Room’ new website

RESULTS

Consumer sales in NI have risen year on year (in the midst of a recession) and – in the first phase of the campaign – the company has grown its reputation as a thought-leader by a range of advisory columns published in the NI regional papers