What they say about us
“My work in editing local papers for 40 years brought me into contact with many PR companies.
“Serious PR was one of the newcomers to the scene in recent years – and certainly one of the most professional. Managing Director David McCavery, a respected journalist before making the transition into PR, heads a highly competent team who could have held down jobs in any newspaper and magazine – and did! Serious PR is a company you’ll be seeing a lot more of.”
— David Armstrong MBE (former Chair of Morton Newspapers Editorial Board / Lecturer in Journalism)
Working with SERIOUS was an absolute pleasure. After only one meeting they understood our unique product and the message we wished to convey to our client base and corporate partners. They used a impressive network of contacts to get us valuable coverage in many of the national papers, glossy magazines and even TV. SERIOUS also guided us in the direction of building a digital marketing strategy long before the rest of the photographic industry.
I would have no hesitation in recommending their services.
— Julie McBride, MD, Venture NI
Three years ago an executive decision was made to actively promote the business as for too long our outstanding service delivery and attention to detail were known only to our clients.
Serious PR were the successful bidders for this initiative and from the outset their insight and added value approach has enabled us get our message across to a wide and varied audience.
Thanks to their comprehensive methodology we have re-vamped our Corporate ID, featured in numerous published articles and been interviewed for various radio broadcasts, all in a very short space of time.
Of great significance has been the ability to refer all unsolicited marketing calls to Serious PR, which means we are not spending value business time filtering superfluous cold callers from what are genuine marketing opportunities.
We are delighted with the support Serious PR provide to us and they are a highly valued and specialist part of the Premier Electrics business model.
— Rory Scullion – Financial Controller, Premier Electrics
“We have been working with David and SERIOUS now for almost a year. During that time they have co-ordinated a number of different PR related events for the company. We have found them to be thoroughly professional, well informed and with broad industry connections. Finding the time to focus on PR in the day to day of running a business isn’t always easy. SERIOUS work proactively, often behind the scenes, engaging different individuals across the company, consistently achieving results and keeping us well informed of their progress. I have found David to be courteous, professional, easy going and not afraid to speak his mind”.
— Steven Thompson, Managing Director, The Landscape Centre
‘In launching a new business I wanted to use the little budget that I had for marketing in the best possible way. My experience is not in Public Relations, or in Marketing, so in using a professional team such as Serious PR, the public profile of my business has been created and maintained in the most effective manner, without the costs of a huge advertising campaign. It also allowed me time to concentrate on other areas of the business, whilst knowing that a great team were managing how I wanted to communicate my concept to the public. Thanks for all your help!
— Shauna McCarney, founder and MD, Heavenly Tasty Organics
“I’m delighted to say we have been very pleased with the way they quickly got to grips with our requirement and set about raising our profile within Northern Ireland and Britain. We see building awareness as an essential ingredient in our aggressive sales’ drive in Britain and we have already seen the benefits as our sales’ people win new business.
“Serious have delivered both traditional PR and new media marketing with impact. Their team have worked hard to understand our business and have helped us communicate the many benefits of our energy efficient lighting solutions. We have no hesitation in recommending them for PR and Marketing services.”
— Lisa Goldsbrough, Managing Director, AJ Hurst
I would like to thank Serious PR for their commitment to my product. Serious have taken every opportunity to generate National media attention on our behalf and have been highly effective and efficient in doing so. It has proven much more beneficial and profitable for me to allocate my budget to good PR rather than spend it on advertising. I could not have achieved the same National coverage from the same budget spent on advertising as I have gained from Serious PR. Well done Serious PR.
— Grainne Kelly, Entrepreneur, Inventor of BubbleBum
At the beginning of last season’s British Touring Car Championship I became conscious of the need to raise my profile outside of the normal motorsport circles. I was referred to David and his team at Serious PR and as they say the rest is history. David has been instrumental in helping me achieve success ‘off the track’ and putting my name at the forefront of sport in Northern Ireland. It’s been pleasure to work with such an enthusiastic and like-minded bunch of people and in the end achieve our objectives. I would have no hesitation in recommending them.
— Colin Turkington – BTCC Champion 2009-10
Serious PR have become a seriously important part of our sales and marketing line-up and have made a real impact on the development of our business from corporate strategy to product marketing. They show excellent skills, empathy with our business and people and are prepared to integrate into our team. We have achieved so much as a result of their contribution. Stuart Cook, Acheson & Glover Commercial Director
— Stuart Cook – Commercial Director, Acheson & Glover
We engaged Serious PR to help plan, create and promote our Own A Home day, an event aimed at selling homes in a mature development in the Portadown area. We found Serious PR to be very helpful, efficient and professional in all aspects of event management and were particularly impressed given the quick turnaround that was required. We were very pleased with the positive PR coverage we received both before and after the event. Most importantly however, the Own A Home day helped us to sell a significant number of new homes and greatly assisted us in meeting our business objectives with this project.
We will continue to work with Serious PR for upcoming projects and would not hesitate to recommend their services.
— Cary Hindman – Turkington Holdings
Let me congratulate the whole Serious PR team on the very productive PR campaign you initiated for me during the launch of my book.
Your team not only successfully generated a huge amount of media coverage for the book launch but also went further to explore other avenues which benefited other areas of my business and certainly raised the profile of my entire company in a positive and professional way.
Great work by a friendly, informed and innovative team.
Many thanks again Serious PR.
— Simon Dougan, Yellow Door
David McCavery has provided an invaluable extension to the Patton marketing department over a ten year period. Over the course of our time working with David and his team Patton have picked up an unprecedented number of industry accreditations and awards throughout the UK and Ireland. This success and recognition is in no small part due to the breadth of experience and guidance provided by David and his staff of PR professionals.
— Alan Stewart, Patton
The team at Serious PR, are very accessible, all highly professional and totally client focused. Having worked with PR companies in previous employment, I believe that Serious PR’s breadth of experience and ability to deliver tangible results is unrivalled in the UK market place.
— Philip Bain, Shredbank
Since appointing Serious PR our expectations have been exceeded. David and his team have impressed us with excellent advice and direction during our initial market analysis and outstanding strategic support and network reach as we internationalised the project. David has a rare blend of business and social skills that has definitely impressed our team, an honest, passionate and fun person who was a pleasure to work with. I would highly recommend Serious PR.
— Kieran Fegan, Southern Regional College
The work which David McCavery has done for Gordonstoun School has been
extremely impressive. David clearly had a flair for appreciating the unique
nature of our brand and assessing swiftly how best our reputation could be
enhanced in Northern Ireland. He arranged a great deal of high quality,
striking media coverage in a remarkably short space of time.
— Mark Pyper, Gordonstoun Principal
Western Building Systems has worked with David McCavery for seven years and in that time we have seen our profile rise dramatically across Ireland and GB in our various market sectors. He combines wise counsel with sound judgement and delivers on his promises. He has also demonstrated a strong ability to recruit good staff who mirror his own high standards and those of the business.
— Declan McCloskey, Western Building Systems
As a business, we need to continue find opportunities to communicate our vision and our needs both to the local community, in terms of local healthcare partnerships and also employing local talent and much more broadly, to the international community in terms of the global impact which this exciting healthcare technology promises to bring. David’s objective and experienced advice will continue to be invaluable in maximising these opportunities.
— Michael Caulfield, Intelesens
It’s great to know our best interests are being served by David and his team at Serious PR. They are constantly being proactive to source opportunities for media exposure as well as supportive at a moment’s notice to assist in direct approaches by television crews and the press in general.
The combination of professionalism, clear accountability and feedback showing value for money alongside a genuine passion to support our business ethos is both refreshing and encouraging.
— Keith Mitchell, Senior Partner Templeton Robinson